Mistakes to Avoid When Generating Leads

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Is there anything you wish you could go back and do differently?

I probably would have tackled going after more listings in the beginning rather than going after the 'all-holy' buyer.

Why does everyone start on buyer leads when it makes no sense?

I don't know. I really don't know. Looking back at it, it's the most expensive form of lead generation. But I think it might be the quick dollar, because you have willing and able buyers who are willing to purchase immediately. I think that is one of the main draws to it, but when you look at it, listings get you buyers. 

How profitable is the buyer side, after paying all the money for leads, hiring the ISA, and paying the buyer commission?

It's horrible. If you don't have your systems in place to handle it, you're going to be drowning. Now that I have systems in place, the ROI is pretty good. I mean, we're averaging about 4-5 sales off of the lead generation coming in every month. 

And these systems are nothing more than...?

The back end systems of the lead generation systems, as well as google calendar, google mail, and also Infusionsoft, which should be working soon...which would be our contact management system.